BRAND | LOGO | UI | UX | MOTION | PRINT
• friendly • modular • communicative • dialog • voice • stylish • vivacious • bold • functional
A complete rebrand evolving the largest Slovenian television network toward a human scaled, interactive, responsive, and connected communication platform. Project in collaboration with United Senses.
Letter forms is comprised of 2 speech balloons, and their interior negative spaces are in the proportions of mobile phone screens.
Red is the color: passion, excitement, love, life. In the words of Markus Schmidt of United Senses: "Lets make Pop 'the red network'".
A bold but nuanced colour wash of roughly 90% branded red, 5% orange/beige, and 5% pink/purple tints many screens and images.
Slovenian landscapes feature subtly, very briefly, but prominently in main branding spots, to establish Pop as the premiere national network.
MAIN GRAPHIC ELEMENT
The speech balloon / window shape is a direct extension of the logo
INTRO / BRANDING SEQUENCE
minimal, bold; simultaneously branding network and content
The speech balloon windows become modular units which can be recombined in many different ways, and form the basis of a clear, intuitive, and attractive user interface design which presents information in an instantly understandable way.
Animation always features that brisk, fresh, smooth, and energetic "Pop" feeling.
"COMING UP" SCREEN
Speech balloon windows "pop" up with sudden and crisp smooth motion, a series of info-bursts, defining the style of animated graphic movement for Pop TV.
SCHEDULE / BUMBERS / HALF SCREENS
Screens clean wipe with the motion of bursting bubbles.
Main Type animates on and off uses a very fast 3D flipping motion while drastically changing scale.
PROMOTION / END SCREENS
Typography takes center stage in network and programming promotion. The minimalist san serif "Sera" is used in a variety of ways to wipe and reveal.
Animated typography is central to and leads story telling.
WEB / SOCIAL MEDIA
web and social media presence will be central in the evolving of Pop TV.
friendly, responsive, and informative bots
The Pop graphic style is Instantly recognisable in the city.
launch T-shirt design ideas targeting youthful demographics
a vector intensive idea for on-air branding sequence for a later stage of brand development